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You Can't Make Word of Mouth Viral
3 weeks ago · 2 comments
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You Can't Make Word of Mouth Viral
I agree that we are now entering a new phase of the evolution of the net, and the notion Social distribution will impact many different facets of the economy. On Thursday, I wrote a post about which types industries would be immediately impacted by the Twitter search deals http://bit.ly/2EVl2V and it's a brave new world.
But, the stronger the value proposition, the less friction - hence our aim to 'spread the cost.'
Payment will come when information is fresh...think about the wall street trader that can execute against new information about a company. Payment will also come when information can be combined/mashed-up/interpreted in new ways, think of the statistical analysis of health care information.
As Andy points out...the key is how the information is distributed (and collected for analysis afterward)
Sorry if this was a rant of a crazy man!
Additionally, information (content) which is designed to be consumed has lower value than information (content) designed for participation and connecting with others.
From my perspective, the ideal implementation of this is something like 'peer-sourcing' where the mechanism of crowdsourcing is utilized, but on a scale that more accurately reflects the real world relationships we already have.
Throughout history, other human beings have always been our most trusted and influential sources of information. Social media is extending the group of people that can provide this and making more information accessible to them all. The next generation of killer apps will find ways to combine the discovery of this information with the social mechanisms to distribute it.
(Disclosure: I'm biased, this is what I'm working on).
Information wanting to be free and its distribution being friction free is also likely pure fact. As is the notion of edge-blur.
The linear view that the evolution can be characterized in sequential fashion is false. And so is the temporal element - because the thesis lacks the notion of acceleration and also the organic nature of the medium suggests multi-threaded trajectory - more like real evolution of the species.
So it's not useful to shoe-horn it into simple stages: web 1.0, web 2.0, stage 1, stage 2, etc. we're dealing with something more elegant and much more chaotic here. That's why it's so hard to pick winners. You can't look at a single cell organism and "predict" the ultimate emergence of a human being - it's silly to try - Darwin wouldn't have. Each development IMPACTS the next.
This is a lengthy conversation that we should have because it relates to what's about to happen and what will happen to every single service you point to - all cool and nifty - but all early life forms in media ecosystem.