DISQUS

Aweissman: The Golden Road (to Online Distribution)

  • scotthoffman · 2 months ago
    I heard you share this live a few weeks ago and now reading the write up. You captured this concept very well.

    I agree that we are now entering a new phase of the evolution of the net, and the notion Social distribution will impact many different facets of the economy. On Thursday, I wrote a post about which types industries would be immediately impacted by the Twitter search deals http://bit.ly/2EVl2V and it's a brave new world.
  • dlifson · 2 months ago
    You know I completely agree. The future is exciting.
  • reecepacheco · 2 months ago
    Well said. We're making a push to democratize media, allowing access to content that is generally privatized, so I totally agree with the idea of 'friction-free' content. However, I think you hit friction when you try to determine who pays for the content in question (at least we have) and are consequently figuring out ways to 'spread the cost/wealth' to ameliorate this.
  • aweissman · 2 months ago
    I dont think determining who pays is friction- it's execution
  • reecepacheco · 2 months ago
    You're absolutely right, but once you determine who pays, there's always a little friction when the wallet comes out.

    But, the stronger the value proposition, the less friction - hence our aim to 'spread the cost.'
  • scotthoffman · 2 months ago
    I have been thinking about this - people used to say content is king...but I think that it is perishable, and new content becomes stale quickly.
    Payment will come when information is fresh...think about the wall street trader that can execute against new information about a company. Payment will also come when information can be combined/mashed-up/interpreted in new ways, think of the statistical analysis of health care information.
    As Andy points out...the key is how the information is distributed (and collected for analysis afterward)
    Sorry if this was a rant of a crazy man!
  • kortina · 1 month ago
    there are no more consumers, there are only “users” -- Yes
  • K. Warman Kern · 1 month ago
    YES!!!! "I don't think information (content) wants to be free. I think it just wants to be distributed friction-free."

    Additionally, information (content) which is designed to be consumed has lower value than information (content) designed for participation and connecting with others.
  • aweissman · 1 month ago
    great point
  • gardnersmitha · 1 month ago
    This is a really interesting point and one I completely agree with. Social distribution, especially if it can be - as you say - filtered, culled, and targeted, is truly the next step.

    From my perspective, the ideal implementation of this is something like 'peer-sourcing' where the mechanism of crowdsourcing is utilized, but on a scale that more accurately reflects the real world relationships we already have.

    Throughout history, other human beings have always been our most trusted and influential sources of information. Social media is extending the group of people that can provide this and making more information accessible to them all. The next generation of killer apps will find ways to combine the discovery of this information with the social mechanisms to distribute it.

    (Disclosure: I'm biased, this is what I'm working on).
  • roberthoffer · 1 month ago
    There are some excellent bytes here: #EOINA (everything old is new again) - eg: bit.ly=realnames or twitter=irc, blogs=aol homestead, facebook=tripod, skype=vocaltec{dozens of others} indisputable fact - but tautological.

    Information wanting to be free and its distribution being friction free is also likely pure fact. As is the notion of edge-blur.

    The linear view that the evolution can be characterized in sequential fashion is false. And so is the temporal element - because the thesis lacks the notion of acceleration and also the organic nature of the medium suggests multi-threaded trajectory - more like real evolution of the species.

    So it's not useful to shoe-horn it into simple stages: web 1.0, web 2.0, stage 1, stage 2, etc. we're dealing with something more elegant and much more chaotic here. That's why it's so hard to pick winners. You can't look at a single cell organism and "predict" the ultimate emergence of a human being - it's silly to try - Darwin wouldn't have. Each development IMPACTS the next.

    This is a lengthy conversation that we should have because it relates to what's about to happen and what will happen to every single service you point to - all cool and nifty - but all early life forms in media ecosystem.
  • wine clubs · 1 week ago
    I always try to explain the 4th road as simply-you walk into a bar and sit next to a woman at the bar. Your phone tells you that you both know your FB friend Ted, it's the combination of both the online and offline world that comes next. Pretty exciting stuff.